Mumbai: Usha International, one of India’s leading consumer durables brands, launched five modern kitchen appliances under its new premium iChef range at Reliance Digital, JVPD Scheme, Juhu, Mumbai. The newly launched iChef range will be available across 7 Reliance Digital retail stores in Delhi-NCR (Noida, Ghaziabad, Gurugram) and South Delhi.
Designed to provide modern cooking technology and timeless designs to today’s consumers, the product range brings contemporary solutions that make their cooking experience easier and better. The newly launched products will be available in select Reliance Digital stores across major cities of the country such as Delhi-NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Mangalore, Chandigarh, Kanpur, Lucknow and Vizag.
Commenting on the launch of the iChef range, Sachin Anand, Senior Vice President – Retail & Company Shop, Usha, said, “This step reflects Usha’s commitment towards premiumization and providing best-in-class technology to consumers in a thoughtful manner. Enables people to make healthy choices. “Given their wide reach and strong presence across the country, Reliance Digital is the right choice for this partnership, we are delighted to have them join us as our exclusive retail partner.”
Speaking on the launch, Reliance Digital spokesperson said, “At Reliance Digital, we strive to provide our customers across the country with the best of the latest technology.
